Reyeah CEO Mary Huang Sharing Insights On Global E-cigarette Market Trends And Compliance At ECCC 2026
On January 13, 2026, the ELECTRONICS CHAMBER OF COMMERCE CHINA(ECCC) successfully inaugurated its first exclusive member session of the year. Themed "International Market Trends & Compliance Strategies," the summit gathered industry titans, financial experts, and supply chain leaders to navigate a pivotal shift in the global landscape: the era of "Full-Chain Compliance."
As a key committee member and a pioneer in intelligent vending solutions, Reyeah Technology was invited to the forefront of this dialogue. Our CEO, Mary Huang (Ms. Huang Siman), joined a distinguished panel of entrepreneurs to discuss how technological innovation can solve the industry's most pressing regulatory challenges.
Technological Innovation: The New Standard for Compliance
In the face of tightening regulations across Europe, the Americas, and the Middle East, "compliance" has evolved from a legal requirement to a core competitive advantage. During the high-level roundtable discussion, CEO Mary Huang delivered a compelling narrative on how hardware innovation can safeguard the industry's future.
Addressing the critical issue of youth access prevention—a primary concern for global regulators—Ms. Huang highlighted Reyeah's breakthrough in Intelligent Age Verification Systems. Unlike traditional vending machines, Reyeah's next-generation smart terminals integrate advanced, privacy-conscious verification protocols to ensure strict adherence to local age restrictions. These systems are designed to adapt flexibly to regional laws, offering a robust compliance shield without compromising consumer privacy.
Rejecting Price Wars, Embracing Long-Termism
The summit also addressed the destructive nature of "low-price involution" (internal competition). Mr. Ao Weinuo, Secretary-General of ECCC, called for unity to maintain a healthy industrial ecosystem. Echoing this sentiment, Ms. Huang emphasized Long-Termism over short-term gains.
Alongside industry peers such as Mr. Wang Xizhi (Chairman of IJOY) and Mr. Liu Jinbao (Chairman of JBL), the consensus was clear: Quality and Compliance are the only viable paths forward. By investing in R&D and adhering to international standards (such as PMTA in the US and TPD in Europe), Chinese enterprises can elevate "Made in China" from a label of cost-efficiency to a badge of premium reliability.
Connecting with the World: Strategic Bridge to Europe
Highlighting the event's international scope, the session featured a special live connection with Mr. Jake Nixon, Strategic Director of Quartz Business (organizer of the World Vape Show). Mr. Nixon detailed the upcoming "2026 UK Key Buyer Matchmaking Meeting," providing a pragmatic channel for Chinese enterprises to efficiently link with premium buyers in the UK and Europe.
- Paradigm Shift: Industry evolution toward active, full-chain compliance.
- Reyeah's Role: Hardware leadership with privacy-conscious AI verification solutions.
- Strategic Consensus: Rejection of price-based competition in favor of compliant growth.
- Global Link: Facilitating UK/EU market access through strategic partnerships.
2026 Vision: Empowering Global Partners
As the curtains closed on the 2026 ECCC exclusive session, the path forward was illuminated. For Reyeah Technology, this event was not just a meeting but a reaffirmation of our strategic direction.
Moving forward, we remain committed to being the "Localized Brain" for our global partners. By continuously refining our intelligent vending terminals to meet the regulatory demands of over 100 markets, Reyeah stands ready to help operators worldwide navigate the modern retail landscape with integrity.
